When Instagram introduced horizontal scrolling in December 2018, their users responded in an uproar, with many threatening to delete the app. Instagram later announced that the update was actually a test that was released widely by accident. While Instagram may…

As market researchers, we have the opportunity to work with a wide range of consumers. This keeps us on our toes, since no two days (or two projects) are the same. However, it also poses a challenge, since we need…