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Intimate Insights

The qualitative research field introduces moderators to a myriad of topics – which is what I love most about this job.   Personal topics in market research can be difficult but interesting. On every project, I learn something new about…

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Boots to the Ground

Finding the perfect respondent by putting your “Boots to the Ground” The foundation of excellent research is built on finding reliable, true respondents. In a sea of people, where many of them are what Elevated Insights considers to be ‘cheaters’,…

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