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C(X) vs. U(X): Usability and Beyond

When Instagram introduced horizontal scrolling in December 2018, their users responded in an uproar, with many threatening to delete the app. Instagram later announced that the update was actually a test that was released widely by accident. While Instagram may…

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Insights from the Outside

Kids in Colorado and across America believe that when their pajamas are inside out, they'll get a miracle - a snow day! Outside-in thinking can yield an approach so fresh it feels miraculous. Earlier this month I attended the QRCA conference…

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Insights Drive Better Marketing Decisions

As a Colorado-based market research agency, the team here at Elevated Insights find ourselves fielding inquiries from potential clients in cannabis and cannabis-related categories more and more frequently. Sometimes these callers are marketing professionals with years of insights experience. Other…

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