Three key points surprised and concerned me when looking at 2017’s overall client satisfaction ratings on collective research providers in Greenbook’s Q4 GRIT report.
If we, as an industry, know that we’re not fully meeting the needs of our corporate research clients AND we know the specific areas where they’re looking for more, then why haven’t we collectively stepped up?
Let’s band together and strive for significant movement before next year in these key areas. Below, we’ve outlined some specific action steps Elevated Insights has employed to better meet client needs in each of these key areas.
Top Areas to Address &
Recommendations for How to Improve
% Top 2 Box: Completely or Very Satisfied
Now that we, as an industry, know better,
let’s do better!