Each year, Elevated Insights grants one pro bono research effort to a local organization in need. We will begin taking submissions for our 2019 recipient of pro bono research in August, with the selected organization announced in early October of 2019.
2018’s Local Recipient of Elevated Insights Pro Bono Research is TESSA, a local organization focused on empowering victims of partner and sexual violence so they can take back the life that is rightfully theirs. Colorado Springs exceeds the nation for domestic violence incidence and is focused on preventative measures.
Elevated Insights is assisting TESSA’s prevention efforts by helping test and optimize a public awareness campaign planned for early 2019. The pro bono research will establish baselines for local perceptions of abuse, gauge claimed local incidence of different types of abuse, and will identify which of 3 possible public service announcement formats is best for catching attention, communicating the message, and inspiring action.
In 2017, pro bono research was awarded to the Springs Rescue Mission who received ethnographic qualitative understanding of local panhandlers.
This free market research could consist of quantitative findings (i.e. surveys among hundreds of respondents) or qualitative insights (in-depth discussions or focus groups among key audiences) to help local entities:
- Understand and meet customer/consumer needs
- Get feedback to positioning, marketing or advertising
- Connect with donors or stakeholders
- Address current business challenges/issues
- Minimize risk of future business decisions
“There is little research around the nation on the topic of panhandling. Elevated Insights’ pioneering work helped us understand the plight of individuals panhandling in Colorado Springs. It aided us – and many city leaders – with insights to make better decisions. Today, we’re more informed on how we can work together with the community to help hurting neighbors discover better housing, health, and work. We’re thankful for Elevated Insights’ quality work and just as importantly their heart to see Colorado Springs thrive.”