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Elevated Insights – Privacy Policy

How we use your information

Balch Consulting LLC, DBA Elevated Insights, U.S., commonly known as EI (“EI”, “We” or “Us”), is a company registered in the State of Colorado. This privacy policy explains how we use any personal information we collect about you (“Panelist”, “You” or “Your”), when you take part in surveys or join our eiAsks® panel (“Panel”).

  1. What information do we collect about you?

Most surveys:

In our surveys, we may ask for some of your personal information – such as your age, ethnicity, or household income – to ensure that we are finding a good mix of people that our clients are hoping to learn from during the research. Don’t worry – your information is secure and completely confidential!

With that being said, Elevated Insights will NEVER ask you for personal information such as credit card, social security or banking account information. If you are being asked to provide this kind of data by anyone saying they are with EI (or any market research company), please report them to the FTC (FTC complaint form and hotline: 877-FTC-HELP (877-382-4357.) You should never share this type of personal information with anyone you are not 100% familiar with.

We may collect the contact information that you choose to provide because you are interested in participating in future research. We do not share this information with other companies.

Anonymous surveys:

Occasionally, surveys on sensitive topics are structured with an ‘anonymous’ design. With these surveys, any contact information provided (e.g. when providing first name/email for sweepstakes) is collected as part of a separate survey than the ‘anonymous’ survey. The information that follows below on the use of personal information does not apply to Anonymous Surveys as no personal information is linked with individual responses.

  1. For those who join the eiAsks® panel:

We will use the information you provide to:

  • Keep a record of all Panelists.
  • Send you invitations to participate in surveys that are relevant to you based on the information you provided in response to our recruitment questionnaire(s).
  • Append personal information about you to your responses to any surveys you participate in, such as geographical location, ethnicity, occupation categories, etc. for analyzing the survey responses and producing anonymous, statistical research results.
  • Enter you into any prize drawings that you are eligible to take part in or, where invited to do so, have asked to be entered.
  • With your explicit consent when asked in a survey, to pass your individual survey responses together with your personal information to the client who commissioned the survey. The client will use this information only for research purposes as explained in the survey. The client may also use this information to contact you to invite your participation in further research they conduct, but only where you have been informed of this and have explicitly consented to your information being used by the client for this purpose.
  • To create anonymous, statistical profiles of Panel membership based on the information provided by Panelists.
  • Send you email newsletters, announcements, and other communications as set out in the Terms and Conditions.

As part of the online advertising research and internet usage research studies we carry out, we may also:

  • Send you invitations to take part in research on your smartphone by text message. You can opt-out of this research activity by emailing [email protected].
  • Detect if your computer or mobile device has a webcam attached so that we can send you invitations to take part in research that requires the use of a webcam. You can opt-out of this research activity by emailing [email protected].

We may also send your information to our sub-contractors who may carry out some of the work we do on our behalf and under our control and responsibility.

We will NEVER use your information for any purpose other than research and as described in this policy. Other than in relation to this Panel, we will NOT try to sell you anything, nor use your information for marketing purposes. Nor will we ever pass your information to third parties for marketing or advertising purposes.

For more information about our Panel, Panel membership or information related to your membership of one of our panels, please contact our Panel Support Team. They can be contacted by:

Email sent to: [email protected]

Or by letter sent to:

Panel Support Team
Elevated Insights
525 North Tejon
Colorado Springs, CO 80903

  1. Children

For any surveys aimed at children, we will always require prior consent from our Panelists that are either a parent or legal guardian, who are legally responsible for the child, before inviting such child to take part in the research.

  1. Use of Cookies and similar code?

By using our website, you agree to our use of cookies and similar technologies and the collection of information from your PC/Laptop or other computing device you may use to access our website or whilst taking part in our online research activities.

Our website uses ‘cookies’ and functionally similar technologies. Cookies are small files stored on your computer.

The cookies and similar technology that may be used in connection with this website are as follows:

Site/Domain/Host Cookie Name Purpose of cookie utmb These “Google Analytics” cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. Further details can be found here:




  1. How long will we keep the information you provide?

We will keep the information you provided when you joined our Panel, together with any information you provided in response to a recruitment questionnaire for as long as you remain a Panelist of the Panel. You can leave the Panel at any time you wish. We may also remove you from our Panel, if you are not taking part in any surveys, are no longer eligible to be a Panelist for any other reason, or the Panel is closed. Before removing anyone from our Panel, we will try to contact them to let them know and provide details of how to remain a Panelist where appropriate. However, in the event we consider you breach EI’s rules or Terms and Conditions, EI may remove you from our Panel without any notice.

When you leave the Panel, are removed, or the Panel is closed, we will delete all your contact details, together with any other information that could be used to identify you, keeping only anonymous responses to surveys that you participated in.

  1. How can you get access to your information and/or correct it?

You have the right to request a copy of all the information we hold about you. If you would like a copy of some or all of your personal information, please contact EI by one of the following:

Email sent to: [email protected] with “Access Panel Data” as subject line

Or by letter sent to:
Elevated Insights
525 North Tejon
Colorado Springs, CO 80903

Please reference your email address used for eiAsks® in your email or letter.

  1. How do you ensure my personal information is secure?

We take our responsibilities to keep your personal information secure very seriously. As such we take every reasonable precaution to ensure your information is protected from loss, theft or misuse. These precautions include appropriate physical security of our offices, controlled access to computer systems, and use of secure, encrypted internet connections when collecting personal information.

As part of our commitment to the security of your information, EI has regular internal and external audits of its information security, and is certified to be compliant with the requirements of the International Standards for Information Security, ISO 27002,

  1. How to contact us

For more information about our panels, Panel membership or information related to your membership of one of our panels, please contact our Panel Support Team. They can be contacted by:

Email sent to: [email protected] with “eiAsks Panel” as subject line

Or by letter sent to:

Ref: eiAsks Panel
Panel Support Team
Elevated Insights
525 North Tejon Street
Colorado Springs, CO 80903

If you have any questions or require further information on our privacy policy, our compliance with data protection laws or information we hold about you, please contact our Data Protection Department. They can be contacted:

By email sent to: [email protected] with “eiAsks Panel” as the subject line.

Or write to us at:
Panel Support Team
Elevated Insights
525 North Tejon Street
Colorado Springs, CO 80903

Please reference your email address used for eiAsks® in your email or letter.

  1. Changes to our privacy policy

We keep our privacy policy under regular review and we will place any updates on this webpage. We will also inform you of any changes via EI’s website or by email

  1. Useful Links

World organization for market research – ESOMAR:
Insights Association:

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