Quantitative Research Techniques
Elevated Insights’ approach to quantitative research is completely custom. The survey audience, questionnaire format, response collection methods, analysis techniques and reporting format are all crafted based on the unique challenges and goals of our clients – no “cookie-cutter” approaches here! Here are some things that set us apart:
Data Quality – Data quality is a passion area for Elevated Insights, and the firm has given industry-wide presentations on best practices. We also wrote an eBook about it. When working with EI, you can trust that findings and recommendations will be informed by the highest quality quantitative research.
Hybrid Research – As a single-location full-service agency, EI analysts work alongside qualitative experts. This allows for a seamless transition from qualitative methods to quantitative testing, and hybrid reports that integrate multiple data sources.
Respondent Engagement – the surveys we create are incredibly visual and engaging, and we seek to incorporate gamification wherever possible. This results in honest, thoughtful feedback from respondents, which is the backbone of impactful insights.
A Consultative Approach – We won’t leave you with a “data dump” and the burden of deciding what to do. We provide data-driven key findings and actionable recommendations for how your business should move forward.
“I know this is sorta meta, but here’s my feedback about this feedback survey: It was amazing! I loved the emojis and
memes. I loved the prompts. The time checks. The pacing of the survey. All in all, it was an enjoyable experience. Never
thought I’d say that about a market research survey.”
“Thanks for the super work! The Sr. Brand Director was glowing from the report. We will definitely work together again –
such great stuff.”
“Not only did we greatly enjoy working with the Elevated Insights team, their research on older adults and caregivers in the region is unmatched. The wealth of knowledge they produced is extremely valuable in our work to make Colorado Springs more Age Friendly. The team did a great job communicating with us to best understand our vision for the research, and they actively communicated with us throughout the project.
We would encourage you to consider Elevated Insights, as they went above and beyond our expectations to ensure that we could best meet the needs of the older adult community.”
While we craft the right design for any business issues at hand, frequent methods employed include customized:
Recent Project Examples:
Elevated Insights helped an apartment developer gauge local area resident preferences on interior design and amenities prior to construction. This ensured the apartments were appealing to potential tenants in the area.
EI partnered with a large snack company to understand the emotional connection that consumers have to a potential new tagline for the brand, both unaided and aided. We dove into understanding the relative appeal and fit of different conceptual executions of the possible emotional benefit.
A restaurant chain wanted to understand which specific aspects increase the likelihood that visitors will return to the restaurant or recommend it to a friend. EI used stated importance, derived importance and restaurant performance to create quadrant analyses that highlighted areas of focus/improvement.