At Elevated Insights, we start every day with intention.

Preserving your Insights Budget How are you, everyone?  Still fighting the good fight of meeting consumer & resident needs despite challenging times?   We hear some of our partners are facing prospective budget cuts. Leaders…

While we can't work closely together these days, we can stay connected with a little creativity! Elevated Insights is reaching out to our valued clients to update you on research solutions we offer to help…

Prospective clients often share that they’re struggling to fund market research internally and look for guidance from us to help sell their leadership on the investment. These clients instinctively know that their organization needs research…

  "O beautiful for spacious skies, for amber waves of grain For purple mountain majesties, above the fruited plain America, America, God shed His grace on thee And crown thy good with brotherhood, from sea…

The qualitative research field introduces moderators to a myriad of topics – which is what I love most about this job.   Personal topics in market research can be difficult but interesting. On every project,…

We'll be the first to admit – conversation about data quality processes can leave many of us feeling apathetic, as it’s not the most exciting topic. This reputation can lead to hesitation when it comes…

Finding the perfect respondent by putting your “Boots to the Ground” The foundation of excellent research is built on finding reliable, true respondents. In a sea of people, where many of them are what Elevated…

Facility design impacts the quality of insights As qualitative moderators, we have seen our fair share of research facilities across the nation and around the world – some that are traditional spaces with plain corporate…

JOIN US IN COLORADO FOR A PINT OF INSPIRATION   As spring melts winter’s snow, Coloradans like to turn that spring water to beer. Many Coloradans finish their days of world-class hiking, biking, fishing, skiing,…

Case Study: The Consumer Products Approach to PSA Messaging Some may equate value with cost, but the gift of free media for public service announcements is extremely valuable. Organizations should apply the same rigor that…

When Instagram introduced horizontal scrolling in December 2018, their users responded in an uproar, with many threatening to delete the app. Instagram later announced that the update was actually a test that was released widely…

As market researchers, we have the opportunity to work with a wide range of consumers. This keeps us on our toes, since no two days (or two projects) are the same. However, it also poses…

Kids in Colorado and across America believe that when their pajamas are inside out, they'll get a miracle - a snow day! Outside-in thinking can yield an approach so fresh it feels miraculous. Earlier this month…

As a Colorado-based market research agency, the team here at Elevated Insights find ourselves fielding inquiries from potential clients in cannabis and cannabis-related categories more and more frequently. Sometimes these callers are marketing professionals with…

Joey Torretto Lead Analyst, Quantitative Division Head Elevated Insights Email: [email protected] Phone: 719-590-9999 Website: www.elevatedinsights.com

Original Story at KOAA.com More and more female entrepreneurs are finding success here in Colorado. A recent study by the finance website WalletHub hows Colorado is the top two state with the most women-owned businesses in the…

   Debbie Balch Founder, President Elevated Insights Email: [email protected] Phone: 719-590-9999 Website: www.elevatedinsights.com

Anne Brown Senior Qualitative Strategist, Lead Cannabis Consultant Elevated Insights Email: [email protected] Phone: 719-590-9999 Website: www.elevatedinsights.com

Choosing markets for qualitative research can be driven by convenience (i.e. the backyard of corporate headquarters) or simply ‘how we’ve always done it’. Other times, market choice is driven by the quest for a boondoggle or…

The alcohol industry is one of my favorite categories to research. I was a bartender in college and always enjoyed the social part of the job, as well as the creative aspect of mixing drinks.…

While some experts predict Colorado Springs' economy to  "cool down slightly" in 2018, recent surveys show consumer confidence levels higher than the national average. Read more about how Elevated Insights' AskCOS survey helped shed light…

We at E.I. continue to monitor the growth in Colorado Springs, as the community continues to rank high in categories such "Fittest City in America", "Big City to Live In," and the "Best Town."  Despite…

We are so excited to announce new additions to our Elevated Insights family! While we are sharing the news today, our team has been growing by leaps and bounds for several months.

A funny thing happened at the Quirk’s 2017 – West Coast Marketing Research Conference in Orange County last week: the power and lights went out for a good portion of the event. While I imagine…

Elevated Insights is honored to be nominated and selected as one of the fastest-growing companies in Colorado Springs for the second year in a row! We discuss our business model, success story, an challenges in…

“My ultimate goal is to be able to take the experience and techniques I’ve learned from corporate America and reapply them to organizations, nonprofits and efforts that genuinely help. The organizations that I think can…

EI founder and president Debbie Balch shares why she decided to start her own business – and how she wanted to create an environment for her employees that is relaxed, flexible, and fun. She encourages…

Members of the Elevated Insights Team attended the Quirk’s Conference in Brooklyn, New York. As researchers, our goal is always to better ourselves while also enhancing our research techniques. This year we showcased Colorado Springs…