6th Nationally for Highest Share of Millennials
13th Nationally in Birthplace Diversity
40th Largest City in the United States
A TRUE CROSS-SECTION OF MODERN AMERICA
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Colorado Springs functions as a microcosm city with diverse demographics across ages, incomes, and household composition. Ranking 13th in the country for birthplace diversity, 90% of our residents have migrated from across the United States. This allows our clients to draw insights from a broad base of attitudes and experiences.
STRONG CATEGORY DEVELOPMENT
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- Ranked as the 2nd best city for ‘outdoor lovers’ by Time Magazine
- Ranked 13th in cities with the most breweries per capita by Datafiniti
- Epicenter of the sports industry with 59 national/international sports organizations
Well-represented consumer groups
Outdoor enthusiasts Fitness enthusiasts Cannabis consumers Military affiliation
Pet owners Hybrid vehicle owners Makers/creators Entrepreneurs Hispanic families
Craft beer/spirit consumers Bikers and off-roaders Tech savvy professionals
ENERGY, MOMENTUM, GROWTH
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- Outpacing the nation in consumer confidence and economic growth, yielding forwardlooking attitudes, ideas, and insights
- Colorado Springs is out-pacing all other U.S. cities for Millennial population growth, adding +14.7% in the past 5 years, as reported by the Brookings Institution
- Colorado Springs/El Paso County population is projected to surpass Denver by 2050, with growth estimates of +60%
WHY HERE?
- Modern middle American families
- Median income equals U.S. average
- Age distribution in line with U.S. average, and an over-indexing in Millennials
- Direct flight from 17 cities to Colorado Springs, and just 60 miles south of Denver Int’l Airport
- Politically mixed – Colorado Springs citizens have balanced political views with most citizens falling into the ‘movable middle’ on general political issues
